Timing Of Entry

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Question 1
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Early leaders are firms that are the first to enter the market.

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Question 2
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Early followers enter the market only after a product begins to penetrate the mass market.

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Question 3
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The initial cost of a good itself can be a switching cost.

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Question 4
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The time invested by buyers to become familiar with a product's operation cannot be considered as a switching cost.

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Question 5
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In an industry characterized by increasing returns to adoption,there can be powerful advantages to being an early provider.

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Question 6
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Late entrants typically bear the bulk of research and development expenses.

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Question 7
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First movers typically invest more in exploratory research than late entrants.

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Question 8
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For a very new product technology,market research will be of great help.

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Question 9
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If you are a first mover in the market of a new technology,you may find that your product offerings will have to be revised as consumers reveal their preferences.

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Question 10
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A technology may be underdeveloped and its fit with customer needs unknown in the early market stages.

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Question 11
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All pioneers face customer uncertainty.

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Question 12
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Other things being equal,less customer uncertainty favors earlier timing of entry.

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Question 13
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When a market is characterized by mature enabling technologies,a firm should enter the market late.

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Question 14
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Not all innovations require complementary goods.

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Question 15
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If entry barriers are high,entering a market early becomes necessary.

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Question 16
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In industries that have increasing returns to adoption,allowing competitors to get a head start in building an installed base is a safe strategy.

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Question 17
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The credibility of a firm can influence the rate of adoption of its technology.

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Question 18
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Many start-up firms demise because new innovations tend to be adopted very slowly at first.

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Question 19
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A firm intending to refine an earlier entrant's technology should avoid fast-cycle development processes.

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Question 20
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New product development time increases when using strategic alliances and cross-functional teams.

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