Understand Consumer And Business Markets

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Questions Bank

Marketing in Today's Business Milieu
Marketing Foundations: Global, Ethical, Sustainable
Elements of Marketing Strategy, Planning, and Competition
Market Research Essentials
CRM, Big Data, and Marketing Analytics
Understand Consumer and Business Markets
Segmentation, Target Marketing, and Positioning
Product Strategy and New Product Development
Build the Brand
Service as the Core Offering
Manage Pricing Decisions
Manage Marketing Channels, Logistics, and Supply Chain
Promotion Essentials: Digital and Social Media Marketing
Promotion Essentials: Legacy Approaches

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Question 1

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Delivering value to the customer is the core of marketing.

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Question 2

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Internal factors affecting consumer choices include personal characteristics and psychological attributes.

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Question 3

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According to the model of the consumer decision process, the environmental forces that affect the consumer decision process include the value proposition, distribution, and marketing communications.

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Question 4

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Personality trait theories are based on the assumption that each person has a set of consistent, enduring personal characteristics.

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Question 5

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Lifestyle refers to an individual's perspective on life as demonstrated by that person's activities, interests, and opinions (AIO).

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Question 6

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Gender roles do not change over time and maintain uniformity across cultures.

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Question 7

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Motivation is a system to select, organize, and interpret information to create a useful, informed picture of the world.

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Question 8

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Maslow's hierarchy of needs theory suggests that individuals are interested in luxuries even if their basic needs have not been met.

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Question 9

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An attitude is a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. Attitudes are seldom if ever neutral.

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Question 10

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Marketers can affect learning by providing information using a message, format, and delivery that will encourage customers to retain the information.

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Question 11

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Research on brand personality identified five brand personality traits. These include honesty, enthusiasm, skill, hardiness, and sense of humor.

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Question 12

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Men and women vary in the products they require, but not in the marketing communications they are receptive to.

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Question 13

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The two categories of values are cultural and personal.

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Question 14

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Values, morals, and beliefs are all part of one's culture.

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Question 15

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Bob, a Pittsburgh native, thinks of his family as his wife, children, siblings, and parents. Marco, a Mexican immigrant, thinks of his family as a larger network including cousins and grandparents. This reflects a difference in cultural values.

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Question 16

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Family is a societal factor that impacts consumer choices.

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Question 17

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Berta maintains a blog on cooking on which she shares recipes, product recommendations, and shopping tips. She has 300,000 followers and she regularly answers questions from them about cooking and where to find her favorite kitchen tools. Berta would be considered a market maven.

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Question 18

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While Ting was watching her favorite program, Housewives of Kankakee, she happened to see a political ad that told about a candidate's views on health insurance, and she decided she would vote for her. This represents high-involvement learning.

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Question 19

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The reference group known as a secondary group includes people with whom one has frequent contact.

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Question 20

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Keeping your hands in your pockets and looking at the clock are examples of positive nonverbal communication.

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