Understanding Global Markets And Marketing

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Understanding Global Markets and Marketing
Assessing the Global Marketing Environmentthe Global Economy and Technology
Evaluating Cultural and Social Environments
Analyzing Political and Legal Environments
Integrating Global,Regional,and National Markets
Conducting Marketing Research
Selecting International Markets
Entering Global Markets
Segmenting,Targeting,and Positioning for Global Markets
Developing Global Products and Brands
Setting Global Prices
Global Placement and Distribution Channels
Launching Global Communication and Advertising
Using Social Media for Global Marketing
Designing and Controlling Global Marketing Systems
Defining Ethics and Corporate Social Responsibility in the International Marketplace

All Questions

Question 1

Free

Multiple Choice

The three activities included in the global marketing framework are:

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assessment, strategy development, and marketing mix construction.

economic, political, and cultural development.

the Internet, e-commerce, and digital communication.

gaining market share, capturing prospective customers, and retaining new customers.

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Question 2

Free

True/False

Because of expanded demand for a country's products and the free movement of investment,technology,and know-how globalization has not experienced any negative publicity.

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True

False

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Question 3

Free

Multiple Choice

During the next six months,Greta and Abdul will be researching markets in the European Union for their line of interactive flat screen televisions.They will next identify which country in the region should be their target and determine what method they will use to enter it,and with what product marketing strategies.In short,Greta and Abdul are implementing __________ .

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global operations

the global marketing framework

a strategic plan

global outsourcing

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Question 4

Free

Multiple Choice

The process of interaction and integration among people,companies,and governments of many nations is known as __________________ .

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multinational marketing

social networking

e-commerce

globalization

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Question 5

Free

True/False

Most people around the world have positive attitudes toward globalization.

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True

False

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Question 6

True/False

Because regional,integrated markets like the EU have brought us further towards a borderless world,consumer motivations and preferences across markets have become very much the same.

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True

False

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Question 7

Multiple Choice

A global marketing approach requires that a firm attend to all of the following EXCEPT ___________ .

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coordinate and integrate production, marketing, and other functions across countries

develop strategies on a country by country basis

focus efforts world-wide

optimize resources and reduce costs

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Question 8

Multiple Choice

Attaining worldwide coordination,rationalization,and integration of all marketing activities is the specific objective of __________________ .

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the World Trade Organization

regional and integrated markets such as NAFTA

global marketing

global markets

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Question 9

Multiple Choice

The Cage Distance Framework suggests that the distance between countries can be measured along four dimensions.These include:

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cultural, administrative, geographic, and economic

cultural, administrative, geographic, and environmental

climate, administrative, geographic, and ethnicity

culture, agreements, geography, and economy

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Question 10

Multiple Choice

An overall decline in worldwide population growth contributes to all of the following EXCEPT:

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increased pension payments

an aging population

changes in work patterns

greater pressure on the planet's resources

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Question 11

Multiple Choice

Shakeena's Canadian firm has just entered into an arrangement to distribute upscale handbags and accessories to retailers and consumers in Taiwan.While research indicates that her product's designs are compatible with other fashion-oriented items sold in Taiwan,she is still concerned.She perceives that the differences in culture between Canada and Taiwan are so significant that they will prevent a successful marketing effort.Shakeena is struggling with the phenomenon of ________________ .

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cultural distance

psychic distance

multinational distance

actual distance

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Question 12

Multiple Choice

The EPRG framework proposes four orientations by which a firm's foreign market operations are managed.These include:

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environment, population, commerce, and geography

exports, purchases, resources, and goals

ethnocentric, polycentric, regiocentric, and geocentric

earnings, profits, revenues, and goals

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Question 13

Multiple Choice

Within the EPRG framework,firms that believe their domestic strategies are superior to foreign strategies and thus leverage their domestic strategy in all global markets are considered to have a(n) ________________ orientation.

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geocentric

ethnocentric

polycentric

regiocentric

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Question 14

Multiple Choice

Within the EPRG framework,global firms whose strategies differ significantly from country to country are likely operating with a(n) ________________ orientation.

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geocentric

regiocentric

polycentric

ethnocentric

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Question 15

Multiple Choice

Within the EPRG framework,a global marketer who orients a marketing strategy to the European Union exhibits a(n) _____________ orientation.

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ethnocentric

regiocentric

polycentric

geocentric

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Question 16

Multiple Choice

The global marketer who confidently proclaims,"The world is my market!" has a(n) ________________ orientation according to the EPRG framework.

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geocentric

polycentric

regiocentric

ethnocentric

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Question 17

True/False

A completely standardized marketing mix is common among global companies.

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True

False

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Question 18

Multiple Choice

All of these are benefits to standardized marketing strategies on a global basis EXCEPT ___________ .

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uniformity of product design

lowered R&D costs

the ability to discretely address local market needs

economies of scale in production and marketing

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Question 19

Multiple Choice

Creating value by some form of company-customer interaction at the fabrication/assembly stage of the operations level to create customized products with production cost and monetary price similar to those of mass-produced products defines ___________ .

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customer relationship marketing

mass customization

customized marketing

mass production

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Question 20

Multiple Choice

The concept of customization views each consumer as ______________ .

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unaffected by cultural differences

price-driven

a member of an undifferentiated market

an individual market segment

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