The process of changing or reinforcing a listener's attitudes, beliefs, values, or behaviors is
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motivation.
persuasion.
argument.
logic.
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Question 2
Free
Multiple Choice
Alearned predisposition to respond favorably or unfavorably toward something is
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a value.
an attitude.
a belief.
a reason.
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Question 3
Free
Multiple Choice
Something you understand to be true or false is
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an attitude.
a belief.
a reason.
a value.
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Question 4
Free
Multiple Choice
An enduring conception of right or wrong, good or bad is a
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belief.
reason.
value.
attitude.
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Question 5
Free
Multiple Choice
Lindsay decides to give a persuasive speech on the right to vote. She says that voting is important because it reveals one's patriotism while also upholding democracy in national, state, and local governments. Her statements most clearly reflect her
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values.
facts.
beliefs.
attitudes.
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Question 6
Multiple Choice
Aristotle believed that the persuasive power of _____ relied upon the credibility of the speaker.
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logos
ethos
pathos
eros
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Question 7
Multiple Choice
The _____ of persuasion suggests that people are persuaded by both logical appeals and by indirect factors, such as delivery and appearance.
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logical emotional model
value attitudinal model
elaboration likelihood model
social responsiveness model
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Question 8
Multiple Choice
The sense of discomfort that prompts a person to change when new information conflicts with previous attitudes, beliefs, values, or behaviors is
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cognitive dissonance.
reasonable disassociation.
logical persuasion.
personal confusion.
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Question 9
Multiple Choice
The personal need to achieve our highest potential is
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emotional values.
self-actualization.
self-esteem.
psychological need.
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Question 10
Multiple Choice
Knowing what your listeners value and appealing to those values is known in persuasion as
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positive motivation.
self-actualization appeal.
self-esteem appeal.
negative motivation.
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Question 11
Multiple Choice
Tiphani, in her persuasive speech, says the following: "So, by using these simple steps, you will save time, money, and energy." What form of persuasive appeal is this?
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a negative or guilt-based appeal
an appeal to positive motivation
using cognitive dissonance
an appeal to self-esteem needs
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Question 12
Multiple Choice
In her persuasive speech, Martha spoke about the possibility of dirty nuclear weapons being used against the United States by Iraq, Iran, and North Korea. She challenged her audience to monitor Senatehearings on the problem and to get involved by writing or emailing their legislators. What form of motivation did Martha successfully employ in her speech?
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negative motivation
cognitive dissonance
positive motivation
an appeal to basic self-esteem and self-actualization needs
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Question 13
Multiple Choice
When stating your central idea in a persuasive speech, it is useful to state it as
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a summary.
a specific purpose.
a proposition.
a challenge.
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Question 14
Multiple Choice
Britt's central idea was to persuade her audience to consider voting for an antismoking bill in the community. She was using what type of proposition?
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a proposition of fact
a proposition of action
a proposition of value
a proposition of policy
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Question 15
Multiple Choice
During the O.J. Simpson trial, his lawyers were attempting to prove he was not guilty. In persuasion, this is known as
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a proposition of action.
a proposition of value.
a proposition of fact.
a proposition of policy.
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Question 16
True/False
Of attitudes, beliefs, and value, attitudes are the most easily changed.
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True
False
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Question 17
True/False
Abelief is an easily learned predisposition to respond favorably or unfavorably toward something.
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True
False
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Question 18
True/False
In persuasive speaking, the audience is always persuaded by logic.
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True
False
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Question 19
True/False
Listeners are more likely to be persuaded if you help them solve their problems or meet their needs.
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True
False
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Question 20
True/False
If a persuasive speaker causes you to become uncomfortable with your own position or view on an issue, the speaker has successfully used a strategy known as cognitive dissonance.