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Using Social Media For Global Marketing

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Question 1
Free
Multiple Choice

The design,implementation,and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning,pricing,communication,distribution,and marketing research is referred to as __________________ .

Choose correct answer/s
A

social advertising

B

social marketing

C

Internet marketing

D

global marketing

Check answer
Question 2
Free
Multiple Choice

Cause-related marketing _____________________________________ .

Choose correct answer/s
A

links a cause to a for-profit company that results in financial contributions to the cause and a sales promotion opportunity for the firm

B

describes a marketing campaign for a non-profit institution

C

is limited to charitable institutions

D

an educational institution

Check answer
Question 3
Free
Multiple Choice

The American Express year-long campaign to support the restoration of the Statue of Liberty is one example of ________________________ .

Choose correct answer/s
A

business to business marketing

B

social marketing

C

cause-related marketing

D

social networking

Check answer
Question 4
Free
True/False

CRM campaigns are limited to a given time cycle.

Choose correct answer/s

True

False

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Question 5
Free
Multiple Choice

Groups of Internet-based applications that build on the ideological and technological foundations of Web 2.0 are referred to as __________________ .

Choose correct answer/s
A

blogs

B

Facebook networks

C

MySpace networks

D

social marketing networks

Check answer
Question 6
Multiple Choice

Facebook,Twitter,and LinkedIn are all examples of ____________________ .

Choose correct answer/s
A
social network media
B
wikis
C
blogs
D
online advertising
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Question 7
True/False

Social networking and blogging now accounts for almost 10% of all Internet time.

Choose correct answer/s
True
False
To unlock the question
Question 8
Multiple Choice

The highest-ranked social networking website worldwide is ______________________ .

Choose correct answer/s
A
Orkut
B
LinkedIn
C
Twitter
D
Facebook
To unlock the question
Question 9
Multiple Choice

The study of how the social structure of relationships around a person,group,or organization affects beliefs or behaviors is the basis of ____________________ .

Choose correct answer/s
A
social networks
B
network analysis
C
Orkut
D
cause-related marketing
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Question 10
True/False

Social networking is an activity that takes place exclusively on the Internet.

Choose correct answer/s
True
False
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Question 11
Multiple Choice

In a social networking diagram,the person who is at the central point in the network ______________________ .

Choose correct answer/s
A
is linked to the leader
B
connects multiple networks
C
has the most influence on the behavior of others
D
plays an intermediary role with connections
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Question 12
Multiple Choice

The main motivation for social media usage in Brazil is to _____________________ .

Choose correct answer/s
A
search for work
B
stay up to date on news
C
stay in touch with friends
D
find products to buy
To unlock the question
Question 13
Multiple Choice

The main motivation for social media usage in China is to _____________________________ .

Choose correct answer/s
A
find products to buy
B
stay up to date on news
C
search for work
D
stay in touch with friends
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Question 14
True/False

One method of optimizing social marketing strategies is to focus on people with large numbers of connections within a network.

Choose correct answer/s
True
False
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Question 15
True/False

Social network members who are the most attentive and responsive to the behaviors of others are generally the most difficult to influence.

Choose correct answer/s
True
False
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Question 16
Multiple Choice

Benefits gained by businesses that use social networking applications are categorized as ________________________________ .

Choose correct answer/s
A
revenue, profit, and brand awareness
B
internal, customer-related, and working with external suppliers and partners
C
public and private
D
reseller, manufacturer, and institutional
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Question 17
Multiple Choice

According to technology industry research,the most prevalent use of social networks among firms is to ____________________________ .

Choose correct answer/s
A
obtain information about other companies
B
facilitate employee communications
C
connect to supply resources
D
implement external marketing
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Question 18
True/False

LinkedIn,as a social network specifically designed for business networking,is considered the most used social network by business firms.

Choose correct answer/s
True
False
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Question 19
Multiple Choice

A critical requirement in the use of social media to reach consumers is _________________________________ .

Choose correct answer/s
A
the use of a single, focused social media site for marketing communications
B
the commitment to continued communications through traditional media such as television
C
the provision of manpower dedicated to social media monitoring
D
the registration of the firm's social media activities with the federal government
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Question 20
True/False

Advertising expenditures on global media have increased annually at an average of 30 percent.

Choose correct answer/s
True
False
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