Using Social Media To Connect With Consumers

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Question 1
Free
Multiple Choice

A recent study completed of 4,000 Canadians found that _________ are regular social media users.

Choose correct answer/s
A

9/10

B

7/10

C

1/2

D

3/10

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Question 2
Free
Multiple Choice

All of the following are described as best practices for companies using social media as part of their strategy,except:

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A

mindfulness of consumer privacy

B

targeted communications to the audience

C

engaging, interactive, and entertaining

D

stifling negative comments

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Question 3
Free
Multiple Choice

All of the following are critical aspects that need to be included to ensure a social media strategy is successful,except:

Choose correct answer/s
A

understanding who to target

B

establishing metrics to measure success

C

executing in an ethical fashion

D

share as many messages as you can

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Question 4
Free
Multiple Choice

It is important for marketers to reach college-age students in Canada using social media because:

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A

college-age students are sensitive to the environment, which carries over to their media usage.

B

only a small percentage of students check their Facebook pages.

C

Internet advertising is ineffective with this age group.

D

social media is the information source they use to make buying decisions.

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Question 5
Free
Multiple Choice

TB Figure: 1 image
-According to TB Figure 1,the source of information most used by college students in 2009 was

Choose correct answer/s
A

free samples in a store.

B

advertising on the television.

C

advertising in magazines.

D

word of mouth.

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Question 6
Multiple Choice

TB Figure: 1 image
-According to TB Figure 1,the information source most used in 2000 was

Choose correct answer/s
A
advertising on television.
B
information on the Internet.
C
advertising in magazines.
D
advertising on the Internet.
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Question 7
Multiple Choice

TB Figure: 1 image
-According to TB Figure 1,which information source showed the biggest increase in college student preference from 2000 to 2009?

Choose correct answer/s
A
free samples in a store
B
advertising on the Internet
C
information on the Internet
D
advertising on television
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Question 8
Multiple Choice

TB Figure: 1 image
-According to TB Figure 1,which information source showed the biggest decrease in college student preference from 2000 to 2009?

Choose correct answer/s
A
free samples in a store
B
information on the Internet
C
advertising on television
D
advertising on the Internet
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Question 9
Multiple Choice

What is another term that is sometimes used interchangeably with "social media?"

Choose correct answer/s
A
net platforms
B
Web 3.0
C
user-generated content
D
user platforms
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Question 10
Multiple Choice

Another term sometimes used interchangeably with "social media" is __________ .

Choose correct answer/s
A
net platforms
B
Web 3.0
C
Web functionalities
D
Web 2.0
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Question 11
Multiple Choice

Web 2.0 is a term that describes

Choose correct answer/s
A
the increased functionality of the World Wide Web that increased the interactivity among users.
B
a technical update of the World Wide Web.
C
the first Internet browser.
D
the decreased degree of interactivity among users.
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Question 12
Multiple Choice

Web 2.0 is a term that describes

Choose correct answer/s
A
a technical update of the World Wide Web.
B
the highly interactive web content created by users.
C
the second generation of Internet browsers.
D
the decreased interactivity of user-generated content.
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Question 13
Multiple Choice

What is one way in which the Internet has changed and brought about the term "Web 2.0?"

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A
Web 2.0 is the most-used Internet browser, launched in 2004.
B
The ability to access the Internet from smartphones brought on a cultural revolution in how users view the Internet.
C
Faster routers allowed for quicker, more efficient Internet service.
D
Internet content can now be continuously modified by all users in a participatory fashion.
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Question 14
Multiple Choice

What is one way in which "Web 2.0" media are different from traditional media?

Choose correct answer/s
A
Web 2.0 involves online media where users submit comments, photos, and videos as well as have genuine online conversation among multiple users.
B
The ability to access the Internet from smartphones brought on a cultural revolution when the majority of college students began to use them.
C
Greater bandwidth allows for faster media downloads from the Internet.
D
All college students use Web 2.0.
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Question 15
Multiple Choice

A web page that serves as a publicly accessible personal journal and online forum for an individual or organization is referred to as a:

Choose correct answer/s
A
wiki.
B
blog.
C
net platform.
D
Facebook page.
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Question 16
Multiple Choice

A blog is a:

Choose correct answer/s
A
business-oriented website that lets users create profiles for professional networking.
B
unique type of Internet browser where search results are personalized for each user.
C
web page that serves as a publicly accessible personal journal and online forum for an individual or organization.
D
website where users create a personal profile, add "friends," and exchange messages and photos with them.
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Question 17
Multiple Choice

Which of the following is the best marketing strategy for promoting Betty Crocker products using social media?

Choose correct answer/s
A
create "Betty Cooks," a blog featuring recipes for trendy dishes using Betty Crocker products
B
monitor e-mail for customer complaints and respond promptly with a 50 percent discount coupon
C
hold a cooking contest to generate new recipes using Betty Crocker products
D
produce commercials incorporating images of Betty Crocker cooking with Julia Child
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Question 18
Multiple Choice

"Epicurious" is a website where recipes are posted by the site owner and individual cooks.Using a "four-fork" rating system,users rate and comment on these recipes for ease or difficulty in preparation,the taste of the finished dish,and whether or not they would use the recipe again.What type of social media website is "Epicurious?"

Choose correct answer/s
A
Web 2.0
B
a Facebook page
C
a wiki
D
a blog
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Question 19
Multiple Choice

Companies like Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

Choose correct answer/s
A
customer complaints and suggestions.
B
technological advancements that can be used to promote their brands.
C
new slang terms to create more effective advertisements.
D
recruiting prospective employees.
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Question 20
Multiple Choice

A website whose content is created and edited by the ongoing collaboration of end users is known as a

Choose correct answer/s
A
wiki.
B
blog.
C
Net platform.
D
Facebook page.
To unlock the question